Following the statistical reports of the Spanish Institutions of municipal markets, traditional markets were less affected by the decrease of consumption, compared to the big supermarket chains. Even though there has been a decrease in sales, local commerce has not lost the fidelity of its consumers. Diminishing economic capabilities of Spaniards caused a change in their consumerist behaviour. Now, rather than buying the weeks shopping in bulk, the trend is to purchase daily by necessity, making sure nothing goes to waste. The traditional neighbourhood markets could represent a model of consumption more sustainable for the environment, profitable for the economy, and beneficial for the society. In fact, in traditional markets, community bounds are reinforced and purchases provide the occasion for human interactions.